Why Microsoft money purchase 8.5 billion Skype?

 The deal really let whole technology hilarious-a giant astronomical buy another big head-now a lot of the heart of the problem is Microsoft spent $8.5 billion acquisition of Skype what's the real reason?
Several days ago, Microsoft has just to a staggering $8.5 billion acquisition of the Skype. The acquisition is the largest Microsoft a acquisitions, and industry within the media this evaluation is mixed. After all the history from Skype started, its business situation is not good. But as the Internet a Skype big brands, it has a strong customer base, every day there are tens of millions of users through the Skype voice call, and chat messages and video meeting each other. Skype business still have growth potential.

 

From a technical perspective, it seems a little inconceivable. After all, Microsoft has developed many and Skype provides similar functions. Windows Live Messenger has provided instant messaging, voice and video chat, already can and Lync and Office work together, and Microsoft has announced plans to previous Messenger integration to please Windows.

From a financial perspective, Skype and did not appear to better. Even if Skype itself in the Internet communications is great (and destructive), its profit is never very impressive. According to its initial public offering last year Skype application, $860 million and $7 million net loss. Forrester analyst Andrew Bartels of told MSNBC:

From a financial perspective investment at is meaningless. Microsoft can't from Skype to generate enough revenue and profit compensation its loss.

So why is Microsoft technology has greatly in a lead or financial income good companies spend so much money? As you know, there are five reasons:

1. Add user

Skype has more than 170 million active users this strong and platform loyal user base. Microsoft will soon visit the Skype network, there will be a huge customer together, as a consumer Internet company, Microsoft realized a big leap.

2. Skype and enterprise

Of course, not just because consumers. In recent years the company has been actively Skype for enterprise market, and obtain some solid progress. Microsoft will be the deal as a consumer and business product line is the victory, and we look forward to can see Skype in various ways to integrate all of the products to Microsoft to peace on the stage. Skype has promised to psu on Xbox Live), psu on Xbox (Kinect, Office, Lync, Outlook, Hotmail and Windows products. Please support

3. Please Windows integration

And the product line, perhaps the most significant integration results is Skype and Windows please future versions of the integration. This allows the Microsoft and apple's Facetime completely face and the competition on Google. Looking forward to the future in nokia Windows see on Skype please.

4. International long distance

Interestingly, in the deal news conference announced one of the biggest advantage Skype almost no mention: through the public telephone network long Skype calls users. Since its inception, Skype has been deeply rooted and telecom operators full-scale war-despite operators, look at is only as Skype their business model of a major threat, the purchase Microsoft immediately became the world's largest Internet long conversation operators. Microsoft will how to use this advantage, will existing operators to their relationship, is what effect around the transaction one of public problems.

5. Blocking competition

We don't forget to apparently drives Microsoft of Skype another point: avoid competition. A consensus is looking for buyers of Skype investors have period of time. Skype initial public offerings in the open road is not smooth, sounds as if from eBay purchase of Skype investors concerned about the feasibility of this process, and hope to quick returns. When Google to join negotiations, bet in Redmond traders have begun to some serious digital negotiations.

The report stated that Microsoft may have pay more than they asked for money to buy Skype. Anonymous person said Google bid just $4 billion in the second row. This is a huge difference, this of course that Microsoft may to less money to buy. But some people think that Google was never seriously want to bid high, their biggest interest is likely to stop buying Skype Facebook.

Because from Google, Microsoft, especially feel pressure on apple mobile field, of course, Microsoft hopes to avoid any competitors got Skype. Microsoft has started in the mobile field after rival, if Google acquisition Skype, they will be more behind.